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Baby Lock Sponsors Sewing Summit 2012

April 24, 2012 in News

We are SEW excited to announce that Baby Lock will be the exclusive machine sponsor of The Sewing Summit for the second consecutive year.  This, of course means more Bag Stalking and meeting new sewing friends and lots of long nights sewing away on Baby Lock machines during Open Sewing. Even better this year, Baby Lock is providing more machines and sergers- these ladies are in for a treat! Although the event is already sold out, we will make every effort to bring the experience back to our fans live through Baby Lock’s SEWcial media sites and here as well so stay tuned!


 

Here is the official press release from Baby Lock:

“Sewcial” Media on the Rise

Sewing and Blogging Conference Sold Out in One Day

SALT LAKE CITY, UTAH—What do bloggers and a weekend sewing retreat have in common? Before last year, the answer would have been “not much,” but as of October 2011, sewing enthusiasts with an interest in social media gather annually at the Sewing Summit. Though only in its second year, Sewing Summit 2012 sold out in a mere 10 hours.  Those who did get tickets will be pleased to learn that Baby Lock is once again sponsoring the event, and this year will provide even more machines, including sergers!

2011 marked the first Sewing Summit and the start of a social media revolution for the sewing community. Sewing enthusiasts actively involved with blogging and connecting with others via social media gathered in Salt Lake City to sew on Baby Lock Grace machines and mingle with one another. It was a weekend filled with networking, learning new techniques, and having fun with friends new and old. Many attendees also took advantage of open sewing until 1 AM throughout the weekend!The event was so popular that this year, Sewing Summit sold 100 tickets in the first minute they were available. After 10 hours the event was sold out, six months in advance!

Erin Singleton, the event coordinator, has started a wait list for others wishing to attend, but has not officially released any additional tickets.

“When Sewing Summit was formed, we always had in mind a smaller, niche, approximately 250 person event where people could genuinely connect and weren’t just cattle-called through big ballrooms and halls,” Singleton said. “I want to provide a place where you can do that, and it’s a delicate balance.”

Throughout the weekend, attendees will take classes taught by seasoned sewing bloggers. Hands-on classes will be taught with Baby Lock machines for the second consecutive year. Last year, Baby Lock partnered with Daines Cotton Shops of Utah to provide 50 machines. This year they have stepped it up and will provide 60 sewing machines and 15 sergers.

“We are so excited for our friends at The Sewing Summit, and all of the attendees that get to go this year,” Baby Lock Assistant Marketing Manager, McKenzie Lehmann said. “We are proud to be a part of an event where the online sewing community comes to life all in one place for nothing but to meet each other and learn from each other—for the love of sewing!”

The 2012 Sewing Summit will take place in Salt Lake City, Utah from October 11 through October 13. Sewing enthusiasts who wish to be added to the wait list should email waitlist@sewingsummit.com with a simple message stating, “I would buy a ticket.”

About Baby Lock:

Baby Lock has been a leader in the sewing industry for nearly 50 years. The company brought the first home serger to the market in 1964, and since then has introduced 14 patented features to the world of serging. Baby Lock also offers a full line of other products that enhance the love of sewing, including easy to use sewing and quilting machines, embroidery products, exclusive software and industry-leading Gold Standard service and support.

Baby Lock is a major underwriter of the popular PBS television shows “Sewing With Nancy®” starring national sewing authority Nancy Zieman and now celebrating 30 years on the air, “Quilt in a Day®”, starring national quilting authority Eleanor Burns, and Fons & Porter’s “Love of Quilting®” starring Marianne Fons and Liz Porter.


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