Meet Ross Sveback
July 21, 2014 in News
How many times have you cursed at your ironing board or angrily pulled weeds from your garden? Do meatloaf Mondays and taco Tuesdays have you down in the dumps? If this sounds like your life, then you need a little Ross Sveback TLC. Ross is the newest member of the Baby Lock and Totally Stitchin’ communities. He will be sewing, quilting and serging on the Baby Lock Crescendo and Evolution, and with everything he does he will “elevate the everyday”.
“I like to take things that a lot of people think are mundane and give them a twist,” Ross said. Ross’s brand tagline “Elevate the Everyday” carries over into everything he does—from cooking to quilting. “Even ironing can be fun. I like to make life exciting again.”
Ross hopes to invigorate fans for more than a single recipe or project—his goal is to revive the life skills used with each project. “Life skills are valued again. These days if people find out you sew, it’s like ‘Oh my gosh! You sew!’” Ross hopes to use this newfound excitement to help promote his brand pillars of heritage and tradition. A big part of life is being together and using these life skills with loved ones. In fact, he’s currently working with his daughter to teach her everything she needs to know to get involved with the family business.
Ross’s website features project ideas, gardening tips, recipes and more. Many media outlets have acknowledged Ross’s diversity, and he currently serves as a Lifestyle Expert for FOX News Minneapolis. Ross even considers himself a “master of many” and has been working on most of his life skills from the time he was a little boy. “My grandmother taught me everything. I was surrounded by her cooking and sewing for 18 years,” Ross said. “I still remember her teaching me to sew. I was maybe eight or nine and I helped her make quilts.”
Ross has sewn ever since, making his own clothes in high school and then home décor items for the places he has lived. “I’ve always sewn my own valances, and I like making my own bedding. The fabric store is so much more exciting than the department store!”
In fact, one of Ross’s latest projects is beautiful bedding featuring the Pantone color of the year, radiant orchid. This can be found on Ross’s website alongside other beautiful photos of projects, food and nature. The entire site is bright and vibrant… well to the rest of us anyway. To Ross, it’s a challenge to make every image pop. That’s because Ross is color blind and has trained himself to know which colors are what and how to make certain colors stand out. “I have never been afraid of color, when I don’t know a color, I ask,” Ross said. Over the years, Ross, with help from his daughter, has learned how to differentiate many colors, but every once and a while he has trouble. “I was making a carrot pillow once, and when my daughter came home she just looked at me and said, ‘You made a green carrot.’ The orange and green looked very similar to me, but you have to live and learn. I hope that people see my projects and know that if I can survive in a world of color so can they!”