For most women attending college in 2008, school is their primary concern. For Allyce King, a student from O’Fallon, Mo., she has far more on her mind.
Already, Allyce is a fashion designer, a vodcast host and an author - titles she accrued even before turning 21. She’s the co-host of DIYStyle, an online video podcast, or vodcast, sponsored in part by Baby Lock. Allyce and Melissa Watson, her co-host and partner in crime, began hosting the show in October of 2007.
But Allyce’s sewing career began long before that. At age six, she first developed a love for needles and thread. Ever since, she has fostered a passion for color, texture, fabric and the creativity that sews them all together. Currently, Allyce attends Stephens College in Columbia, Mo., majoring in fashion design. Each semester is grueling - in a single semester, she designed and executed a line of clothing for one class - but somehow, she still manages to sew, craft, draw, paint and scrapbook for fun. And, of course, she always has time for her Yorkie, Paddy.
In early October, Allyce and Melissa flew to New York City to present design ideas to the board of McCall’s Pattern Company. At nearly the same time, they launched the premier of the DIYStyle Web site and vodcast. As soon as Allyce returned home, she blogged about signing on to McCall’s as a new fashion designer. ‘We were invited to propose a new pattern line for a younger market: twenty to thirty-five-year-olds who really follow fashion and who are interested in designing their own clothing. Melissa and I spent many hours putting together the trend boards, design boards, sewing samples, buying clothing samples, and organizing what we were going to say in that presentation.‘
In the end, the work paid off. According to Allyce, the entire team at McCall’s loved the girls’ ideas. On the spot, they signed them for a new pattern line called DIYStyle, and agreed to sponsor the DIYStyle vodcast series.
Like McCall’s, Baby Lock was so impressed with the talents of DIYStyle that it decided to sponsor the Web site and the vodcast as well. Now Allyce King is a Stitchin’ Woman and uses Baby Lock sewing machines in her vodcasts and on her projects.
As if all of this weren’t enough to keep Allyce busy, she recently had a DIY book published as well. My Style, My Place was written with young designers and design-it-yourselfers in mind. Full of vibrant, colorful photos and a variety of fun, modern projects, the book offers ideas that even less experienced sewers can tackle.
With so many changes going on in her life, Allyce says one thing remains constant - she works nonstop. But she’s looking forward to seeing the results. Her book came out in 2007, the DIYStyle McCall’s pattern line will come out in April, and the DIYStyle podcasts have taken off online. Allyce truly knows what DIY - Design-It-Yourself - is all about.
Allyce’s Advice‘Start small or you will never get through a project and you will get discouraged.‘‘Starting with easy fabrics is key to success. If you start with silk charmeuse or wool gabardine then it will make it much harder to finish your project.‘
Read more about other DIYStyle.net co-host, Melissa Watson







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