Last week, over 600 Baby Lock Retailers visited St. Louis for the annual convention. It’s called Baby Lock Tech and it’s basically a show where they learn about the new products coming out this fall.  It was great to see everyone and to be honest, everyone on the Baby Lock side is glad that it’s over. It’s kind of like planning and attending a big party but it just happens to last 5 days. And there are classes so I guess it’s not exactly like a big party.

Well, our big announcement was the top of the line sewing and embroidery machine, the Ellisimo (prounced like the Italian word “bellissimo”.)  If you’re interested in taking a closer look, go to the Baby Lock site. And check out the Behind the Scenes clip for an idea of what Baby Lock Tech looked like.

 Now, I realize not everyone can own an Ellisimo but a girl can dream, right?